We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers.
In The Mythical Leader, Edmondson exposes some of the most common misunderstandings of leadership, shares stories from his own experiences, and will help church leaders develop healthier patterns to improve their individual leadership.
To Sell Is Human offers a fresh look at the art and science of selling. Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Amid such candid personal tales, Lentz also offers illuminating readings of Bible passages and practical tips on how to live as a person of faith in an increasingly materialistic world. How do you maintain your values—and pass them onto your children—in a society that worships money and sex and fame?
Jack Welch and the 4 E's of Leadership reveals how the 4e model helped GE's best and brightest eliminate bureaucracy, hire and promote energetic people, find new ways to increase the organization's customer-centricity, and more.
Shawn Achor reveals how happiness actually fuels success and performance, not the other way around. Why? Because when we are happier and more positive we are more engaged, creative, resilient to stress, and productive.