Dave Ramsey’s book EntreLeadership is one of the more thorough books on leadership I’ve read. He covers a lot of ground! I appreciate that he does—it’s an interesting look into what has made his company grow and become successful. I am heavily biased toward learning from people who are practitioners—people who have been in the trenches, leading and making things happen. That’s where Ramsey writes from, as opposed to a theoretical perspective.
I took note of two particular lessons that he writes about. The first is that everything is sales. He says, “Customer service is sales, shipping is sales, production is sales, and quality control is sales. If customers have a wonderful total experience, they will remain customers for life and send you more customers.”