Captivology was a challenging book for me. On the one hand, I totally agree with the premise of the book—that we should be aware of the things that capture people’s attention, and use those things to get our message across. I think that’s what good speakers, and good leaders, naturally do.
On the other hand, I am also very aware of how those things can be used to manipulate people. Honestly, there is nothing that can be done about that; I can’t control what other people do. But I can seek to be wise, and act with integrity, in my own use.
It was interesting to me that there are different things that capture people’s short or long-range attention. (more…)