Belonging to the Brand

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:

• Connecting the dots between social media, content marketing, and community
• Practical steps to create your own brand community
• A solution to the problem of measuring ROI of community
• How a community strategy upends traditional marketing management
• The unexpected psychological connection between communities and brands
• How GenZ views community in a different way -- a wake-up call for brands!

Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.